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Case Studies & Learnings

Longer-form thinking on product management, growth, and building things. Case studies from work, frameworks I've developed, and lessons from failures.

01

Guide 2026-03-17

The Privacy Proxy Pattern

I wanted Claude to analyze my bank statements. I wasn't going to paste my SIN into an API call. So I built a local sanitization proxy that strips PII before it leaves my network. Here's the pattern, the tradeoffs, and where it falls short.

02

Guide 2026-03-17

Agents Are Untrusted Processes

Your AI agent can read your filesystem, execute shell commands, and make network requests. You're trusting it because the system prompt says 'be helpful.' That's not security — that's hope. Here's what actual isolation looks like.

03

Guide 2026-03-13

Your First 10 Minutes With Claude Code

Most people open Claude Code and start prompting. That works — until your sessions get expensive, your agent makes the same mistakes twice, and you're spending more time correcting than building. Here's the step-by-step setup that fixes it.

04

Essay 2026-03-12

The Puzzle That Never Ends

I've cut back on drumming. I stopped going to the gym. My daughter goes to bed and I open Claude and don't close it until 11:30. I've done more in three months than I did in three years. It feels incredible. I also don't know where it ends.

05

Case Study 2026-03-11

When Two Prototypes Collide

My colleague and I had been building the same thing without knowing it. She had the analytical depth — severity scoring, outlier detection, GDPR coverage. I had the infrastructure — 23 scrapers, a PostgreSQL pipeline, a React frontend. When we compared notes, the merge took an afternoon. Here's why building first and coordinating later can be better than planning together upfront.

06

Case Study 2026-03-01

Building an App in 2018 vs 2026: $18K and 20 Months vs $354 and 24 Days

In 2018, four of us spent $18,000 and 20 months building an iOS app called Flusher. In 2026, I spent $354 and 24 days building Brown Note - a more complex app, on both platforms, by myself. Both apps were born from the same disease. The difference is what happened in between.

07

Essay 2026-02-26

What's Your New Shape? The PM Competency Model for the AI Era

For years, I've used Ravi Mehta's 'What's Your Shape?' framework to assess myself, explain what a PM does to non-PMs, and evaluate PMs on my team. It's the best PM competency model ever created. But AI just collapsed half the chart. Here's what replaces it.

08

Musing 2026-02-22

The Bifurcation Is Real — But It's Not What They Think

Sam Kriss's 'Child's Play' in Harper's is the most vivid portrait of Silicon Valley's bifurcation anxiety I've read. He's right that a split is happening. He's wrong about what determines which side you end up on. It's not personality. It's not ruthlessness. It's taste — and taste is more learnable than anyone in that article seems to believe.

09

Musing 2026-02-21

How Much Can We Actually Automate? (And Where PMs Become Essential)

Sam Altman predicted the one-person billion-dollar company. Cursor hit $1B ARR with 300 people. A Wired journalist let AI agents run a company and they fabricated their own progress reports and planned unauthorized offsites. The truth about automation is somewhere between the hype and the chaos, and it tells us exactly where product managers become essential.

10

Musing 2026-02-21

The Experimentation Advantage: Why More Hypotheses Wins

Microsoft runs tens of thousands of experiments a year. Only a third produce positive results. Experts' predictions are wrong 96% of the time. You cannot guess your way to success. But you can now test your way there, because AI just collapsed the cost of building experiment variants to near zero.

11

Musing 2026-02-18

The New Team: What Product Teams Look Like When Code Is Automated

The old model was clear: PMs write tickets, designers make mocks, engineers build, QA tests. One PM to five or eight engineers. That ratio made sense when code was the bottleneck. It doesn't make sense when code is automated. Here's what the new team looks like.

12

Musing 2026-02-18

The Comet Problem: We're All Building Search Engines Right Now

There's a moment in Halt and Catch Fire where the Comet team is working around the clock, cataloging the internet by hand, making real progress on a real product. And then search arrives and none of it matters. That's happening right now across the industry. But unlike the show, I think this time the shift is something to run toward.

13

Musing 2026-02-18

Beyond Agile: What Comes Next

The Agile Manifesto got it right. Then we spent twenty years building processes that violate almost every principle in it. SAFe, Scrum, story points, velocity charts, two-week mini-waterfalls. AI doesn't just change how we build. It gives us a chance to actually practice what the Manifesto preached.

14

Musing 2026-02-17

AI, SaaS, and the End of Charging for Code

557,000 apps were submitted to the Apple App Store in 2025 — up 24% from the year before. Development costs are collapsing, cloning is trivial, and your pricing power is evaporating. The PMs who know their customers best are the ones who'll survive this.

15

Musing 2026-02-15

Less Time, More Done

I have about two free hours a day. I'm in my 40s with a toddler and a full-time job. And I'm getting more done now than I ever did in my 20s, when I had entire weekends with nothing on the calendar. That math shouldn't work, but it does.

16

Workflow 2026-02-14

How I Ship Products in 1-Hour Chunks with Claude Code

I'm a product manager with a baby. I get maybe an hour or two at night to code. Here's the workflow I've developed with Claude that lets me make consistent progress on real projects without losing my place — and why persistent context files are the key to the whole thing.

17

Case Study 2026-02-13

Building Brown Note: From Django Monolith to Mobile App in 3 Weeks with AI

I have Crohn's Disease and have spent more time on the toilet than I'd like to admit. So I built an app about it. Brown Note went from idea to App Store submission in 3 weeks, with ~90% of the code written by AI. Here's the full breakdown — architecture, costs, and what it's actually like to PM an AI engineer.

18

Case Study 2026-01-13

Migrating 50M ARR Without the Big Bang: Lessons from a NextGen Product Migration

After migrating $50M in ARR from our legacy product to NextGen over 22 months, we learned that the difference between success and disaster comes down to one core insight: you can have fixed scope or fixed timeline, but never both. Here's everything we learned the hard way.

19

Case Study 2026-01-13

AI Features that Earn Trust in Enterprise Workflows

When the stakes involve legal compliance, workplace safety, and regulatory penalties, enterprise clients need more than impressive AI demos. They need proof that your specialized solution won't become a liability.

20

Framework 2025-09-20

Integration Complexity: A Mental Model

A framework for evaluating and prioritizing integration work based on customer value, technical effort, and strategic alignment.

21

Reflection 2025-08-05

What I Learned From a Failed Product Launch

Sometimes the best lessons come from things that don't work. Here's what went wrong and what I'd do differently.

Let's build
something together.

Whether you need help clarifying a product problem, shutting down a legacy system, or untangling integration complexity - I'd love to hear from you.

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Location

Toronto, Canada

Current Role

Director of Product Management

Focus Areas

AI Products • Integrations • Growth

© 2026 Andrew Giffen. Built with curiosity.

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