Writing
Longer-form thinking on product management, growth, and building things. Case studies from work, frameworks I've developed, and lessons from failures.
After migrating $50M in ARR from our legacy product to NextGen over 22 months, we learned that the difference between success and disaster comes down to one core insight: you can have fixed scope or fixed timeline, but never both. Here's everything we learned the hard way.
When the stakes involve legal compliance, workplace safety, and regulatory penalties, enterprise clients need more than impressive AI demos. They need proof that your specialized solution won't become a liability.
A framework for evaluating and prioritizing integration work based on customer value, technical effort, and strategic alignment.
Sometimes the best lessons come from things that don't work. Here's what went wrong and what I'd do differently.