Andrew Giffen

I run a global compliance product.
And I build the AI that makes it smarter.

Director of Product at a global compliance SaaS company. I run the largest business unit and personally ship the production AI systems inside it. A decade in regulated industries. Toronto.

Recent Posts

01

Essay

What's Your New Shape? The PM Competency Model for the AI Era

The Ravi Mehta competency model is the best PM framework ever built. AI just collapsed half the chart. Here's what replaces it - and what it means for how you build and evaluate product teams.

02

Case Study

How I Built a Competitive Intelligence System I Manage From WhatsApp

Research bots were emailing me insights I never read. So I built a system that accumulates and synthesizes knowledge over months, answers questions from WhatsApp, and produces battlecards for the team.

03

Musing

The Pressure Test

Shipping three to five days of work per evening. The bottleneck isn't context length or typing speed - it's whether you spent ten minutes pressure-testing the plan first.

04

Case Study

AI Features that Earn Trust in Enterprise Workflows

When the stakes involve legal compliance, workplace safety, and regulatory penalties, enterprise customers need more than impressive demos. They need proof your specialized AI won't become a liability.