Lab Experiment
Brown Note
A peer support app for bathroom isolation - because you're not alone on the throne
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Hi, I'm Andrew Giffen
I explore small experiments to find the ones worth scaling.
I'm a product leader who connects the dots and helps teams ship. This is my home base for what I've built and what I'm learning.
Featured Work
What I'm Building
The Lab
Experiments
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Writing
Case Studies & Learnings
Case Study
Migrating 50M ARR Without the Big Bang: Lessons from a NextGen Product Migration
After migrating $50M in ARR from our legacy product to NextGen over 22 months, we learned that the difference between success and disaster comes down to one core insight: you can have fixed scope or fixed timeline, but never both. Here's everything we learned the hard way.
Case Study
AI Features that Earn Trust in Enterprise Workflows
When the stakes involve legal compliance, workplace safety, and regulatory penalties, enterprise clients need more than impressive AI demos. They need proof that your specialized solution won't become a liability.
Framework
Integration Complexity: A Mental Model
A framework for evaluating and prioritizing integration work based on customer value, technical effort, and strategic alignment.
Reflection
What I Learned From a Failed Product Launch
Sometimes the best lessons come from things that don't work. Here's what went wrong and what I'd do differently.